With the continuous optimization and upgrading of China's manufacturing industry, Chinese home appliances are going global with the image of "Made in China". With the advantages of quality and innovation, Chinese brand smart home appliances are popular overseas, allowing more families to enjoy the convenience of life brought about by technological progress. At the same time, some Chinese home appliance enterprises have set up overseas production bases and supporting industrial chain, helping local industry upgrade, create jobs and promote economic and social development.

　　"Bringing a new smart home experience"

　　Market research organizations expect that the global smart home equipment market will continue to grow at a compound annual growth rate of 6.2% in shipments over the next few years. As the concept of smart home gradually takes root around the world, more and more Chinese brand smart home appliances are bringing a novel and convenient experience to overseas consumers.

　　Vanessa from South Africa is very satisfied with her family's "new member", which not only reminds her family of the expiration date of food, recommends hundreds of recipes, but also notifies her husband via SMS of the ingredients she needs to buy that day, and thoughtfully plays her favorite video programs when she cooks... ...The "new member" is the smart refrigerator launched by Hisense South Africa last year. Vanessa affectionately called it "beautiful sister", "it has become an important member of our kitchen, not only because of the beauty, but also because of the smart."

　　Aiou, a citizen of Bangkok, Thailand, chose Chinese smart home appliances because they are "full of humanized details". The Haier washing machine at his home not only makes little noise, but also has a variety of washing functions to choose from, which can meet the cleaning needs of different clothes. "I often use the 15-minute quick wash mode, which is very practical in summer." Aiou introduced the AI Smart Wash function equipped in this washing machine, which can automatically detect the weight and material of the clothes and select the optimal washing mode, which can be remotely controlled through the cell phone application.

　　"Set the air conditioning temperature to 23 degrees Celsius, turn on the TV to play today's soccer match ......" Recently, at the Consumer Electronics Show held in the city of São Paulo, Brazil, Fernando, who came to visit TCL's booth, took the initiative to demonstrate the brand's products to the reporter. "Through simple voice commands, the TV at home can switch between different usage scenarios, whether it's for work, fitness or games, which brings me a new smart home experience." Fernando said that his TV, air conditioner and cell phone at home are all Chinese brands, and he plans to purchase more smart home appliances in the future to create his own smart family.

　　In addition, a series of Chinese smart home appliances, such as smart door locks with visual intercom, sweeping robots with automatic patrol, and smart stir-fry machines with automatic addition of ingredients, have accelerated out of the country and "captured the attention" of overseas consumers. Whether in the China Import and Export Commodities Fair and other national economic and trade cooperation platform site, or overseas on-line and off-line channels, Chinese brand smart home appliances are getting more and more attention.

　　"Attract users with innovative technology strength"

　　Data show that in the first half of this year, the number of Chinese household appliances exported exceeded 1.7 billion units, up 1.4% year-on-year, and the export value was RMB 296.7 billion, up 5.2% year-on-year. Superior intelligent experience is one of the important reasons for the counter-trend growth of Chinese household electrical appliances exports.

　　"The advantages of focusing on research and development, advanced technology, and a well-established supply chain have made Chinese-branded smart home appliances a quality product capable of delivering innovative technology." Philip Fahey, vice president of TCL Brazil, introduced that Chinese smart home appliance brands have been increasing their investment in technology R&D in recent years, and TCL alone has 43 R&D centers and 32 manufacturing bases around the world, which are dedicated to developing and manufacturing new products suitable for different markets.

　　Thailand is located in the tropics, almost all year round need to open the air conditioning cooling or dehumidification. However, the humid environment makes it extremely easy for mold to grow inside the air conditioner, and many local users have to hire professionals to carry out deep cleaning on a regular basis. In response to this problem, Haier Electric (Thailand) Co., Ltd. has successfully launched self-cleaning air conditioners in Thailand, which utilize self-cleaning technology to strip dust, dirt, and mold from the air conditioner's evaporator, keeping the interior of the air conditioner clean, and bringing health and convenience to users. After continuous updating and iteration, today's Haier air conditioners not only support self-cleaning, but also UV sterilization and other functions, which fully meet the needs of local consumers. "Haier is oriented to the needs of local users, based on the existing technology, and constantly increasing R&D efforts and launching innovative products." Wang Quanshui, manager of the R&D department of Haier's Thai air conditioning plant, introduced that over the past five years, Haier's sales in Thailand have increased nearly three times, and the overall leap to the head camp, with the air conditioning market share ranking first.

　　Hisense's self-developed "Life Link" intelligent control platform, the first to be marketed in South Africa, provides users with smarter, more convenient, energy-saving home appliances and solutions by integrating artificial intelligence and Internet of Things and other related technologies. Users can remotely control and adjust the settings of their home appliances through smart terminals such as cell phones, tablet PCs and the big screen of Hisense smart refrigerators. South Africa's large supermarket chain "Makro" sales manager Pai Neil told reporters that Hisense and other Chinese brands of smart home appliances are easy to use, is gaining more and more South African consumers favor.

　　"The increasingly rich automated functions of home appliances are changing consumer preferences, consumer demand for home appliances is not just a single-purpose electrical products, but multi-purpose, convenient, energy-saving and environmentally friendly smart devices." Xia Huasheng, associate professor of international finance at Vargas Foundation University in Brazil, told reporters that the increasing technological content and industrial level of "Made in China" will further enhance the competitiveness of China's smart home appliances, "China's smart home appliances are attracting users with their innovative scientific and technological strength, and their future The prospect of 'going overseas' is boundless."

　　"Actively share advanced technology and experience with the local community."

　　To promote the consumption of smart home appliances, industrial supply is the key. In addition to the conventional export of finished products, Chinese smart home appliance brands have set up production bases as well as supporting industrial chains overseas, or accelerated their global industrial deployment through the acquisition of foreign brands, contributing to the upgrading of local industries and the expansion of employment.

　　In 2013, Hisense Group and the China-Africa Development Fund co-funded a 350 million rand (1 U.S. dollar is about 19 rand) Hisense South Africa Industrial Park north of Cape Town. Through a career counseling program, about 70 percent of management positions in the industrial park are filled by local employees, and more than 5,000 jobs have been created in supporting industries such as logistics, recycling, security and cleaning. "The young people in the factory are now getting better and better at their skills!" In the opinion of Poole, the supervisor of the refrigerator production line in the industrial park, Chinese companies have attached great importance to talent cultivation, which has improved the skill level of the local labor force as a whole.

　　Midea's Egyptian dishwasher factory is the first dishwasher factory in North Africa and the Middle East to use modern advanced production technology. "The factory realizes the integration and comprehensive use of digitalization, automation and other technologies, and uses these new technologies to realize all-round changes in business model, product development model, production model, quality management model and consumer service model, and to promote efficiency, energy saving and emission reduction, and operation optimization." Chen Weiwei, the head of the plant, introduced that the plant is committed to promoting the localization of R&D, manufacturing and talents, providing about 1,500 jobs for the local community, "The plant is actively sharing advanced technology and experience with the local community, and continuously improving the local manufacturing capacity, and the proportion of localized parts has reached 60%." In March this year, Egyptian Prime Minister Madbouli said during his inspection of the enterprise that the factory has promoted the localization of modern industries in Egypt and played an important role in promoting the local economy and employment, among other things.

　　Haier's factory, which was set up in Thailand in 2007, has developed into a manufacturing center with an annual output of one million units, integrating research and development, manufacturing and export, with an expanding capacity advantage. The factory employs over 2,500 people and has several production lines for refrigerators, washing machines and air conditioners. Its products not only serve local customers in Thailand, but are also exported to Europe, South America and the Middle East. Employee Samon, who has been working in the factory for many years, told reporters, "I have witnessed the development of the factory's growing number of employees and the gradual expansion of its product lines, and I am very grateful to Haier for providing us with job opportunities. Our home appliances are all Haier, and we use them with both peace of mind and pride."