Using innovative packaging design of the Peruvian desert blueberry cup, and China's e-commerce giants co-launched the co-branded models of Chilean Chelsea gift box, New Zealand kiwi fruits across the oceans ...... in the just-concluded sixth session of the China International Import Expo on-site, a fragrant fragrance of imported fruits really attracted a lot of visitors to the eyeballs.

  These fruits, all from a company called Xin Rongmao Fruit Technology Group. This year, the group's overseas companies have participated in the Fair for the sixth consecutive time.

As an exhibitor in the "old", Xin Rongmao deputy director of marketing Guo Min said in an interview with China Trade News reporter, China continues to promote a high level of opening up to the outside world for a number of enterprises to provide a steady flow of development momentum, but also let these enterprises firmly in China's development confidence.

Guo Min said: "China has a population of 1.4 billion, and there is a trillion-dollar market in fruit consumption. Relying on China's large market, Xinrongmao actively builds a bridge for global fruits to enter China. By continuously linking the global core fruit resources and establishing efficient international logistics links, Xinrongmao continuously brings more global high-quality fruits to Chinese consumers."

In order to achieve this goal, in recent years, Xinrongmao has deepened its global supply chain layout and formed a stable supply chain of high-quality fruits at home and abroad. At home, XinRongmao has more than 30 cold chain logistics centers throughout the country, with a storage area of more than 200,000 square meters, an annual fruit throughput of 1.5 million tons, and a daily processing capacity of 1 million pieces. The company has laid out more than 50 major wholesale channels across the country, serving more than 10,000 supermarket stores, 25,000 fruit specialty stores and China's leading e-commerce platform, providing fresh and safe fruit services to more than 20 million households. Globally, the company has developed its fruit business in nearly 40 countries and regions, including the United States, Thailand, the Philippines, Chile, Peru, New Zealand, Australia, South Africa and Spain. Meanwhile, in response to the "Belt and Road" initiative, Xinrongmao has deepened its presence in the Asia-Pacific region while increasing its procurement and investment in Central Asia, the Mediterranean and Europe.

Not only that, the company has also borne fruit in building a stable and green supply chain for the global fruit industry. The Peruvian desert blueberry, which was highlighted during the Fair, is one of the representatives.

These desert blueberries are grown in the La Libertad region of Peru. It is a hot place with an average annual precipitation of less than 50 millimeters. However, abundant sunshine, huge temperature difference between day and night, and irrigation by snow water from glaciers in the Amazon River and Andes Mountains all provide conditions for the growth of blueberries.

"We work with globally renowned berry companies to select exclusive varieties with larger fruit diameter, more powder, longer shelf life, and a taste more suited to Chinese consumer preferences, and combine them with the industry's current cutting-edge planting technology to turn the desert into an oasis. In terms of water irrigation, we have realized 100% drip irrigation method. Through precise irrigation with water and fertilizer integration, we can save 4,000 cubic meters of water per hectare per year. In soil management, we improve the soil structure and significantly increase the moisture retention capacity of the soil through the combination of compost and substrate planting. At present, we have been able to realize the efficient operation of the whole industrial chain from seed selection, planting, picking, sorting and packing to transportation, and build a set of desert green industrial chain for the local area." Guo Min introduction.

Guo Min told reporters that Peru is the first Latin American country to sign a free trade agreement with China and join the "Belt and Road" initiative, and blueberries are one of its most important export agricultural products. 2009, Peru signed a free trade agreement with China, Xin Rongmao began to layout the blueberry industry in the region. 2016, Peruvian blueberries have just been allowed to enter China, Xin Rongmao has been working on the development of the blueberry industry in Peru, and is now working on the development of the blueberry industry. authorized to enter China, Xinrongmao took the lead in introducing it to the domestic market. At present, Xinrongmao's annual import of blueberries from Peru has occupied an important share of the domestic market of the same kind, and has created a corresponding high-end brand.

"China has always been committed to promoting sustainable development and green initiatives. Xinrongmao has also been practicing the 'earth-friendly' sustainable development strategy. In the future, we will continue to make great efforts in ecological planting, environmentally friendly packaging, green storage and energy-saving transportation to create a green industry chain for the fruit industry from field to table. We hope that our actions can influence more enterprises in the fruit industry chain, while promoting more high-quality fruit commodities into the happy and beautiful life of domestic consumers." Guo Min said.