The Beauty Forum is an international cosmetic exhibition, intended exclusively for trade industry. It takes place once a year in Munich and is the largest and most international Beauty Forum fair with all the classic areas of cosmetic services. The exhibition is divided into the exhibition areas nourishing, apparative and decorative cosmetics, nail design, nail art, chiropody, podiatry, medical beauty and anti-aging. Here domestic and foreign companies and brands introduce their most innovative products and equipment, the latest treatment methods and show the trends for the coming season. In addition, the exhibition has been extended to the trend themes natural cosmetics, wellness and spa, which are becoming more and more popular and therefore are demanded by the professionals, too. Another important area of this fair is the salon equipment where new trends in the fashion and lifestyle world are shown, ideas for setting up the own studio are shared and products for additional business in the store can be discovered and ordered. The trade fair will be accompanied by a wide range of technical and framework program combined with a high quality and challenging educational offering that ranges from lectures and presentations over workshops to theme forums and rounds off the exhibition range of Beauty Forum perfectly.
On the whole the organisers welcomed on the 2 days of the fair, from 25. October to 26. October 2014, about 880 exhibitors from 20 countries and 40000 visitors from 35 countries on the Beauty Forum in Munich.
This year the Beauty Forum takes place on 2 days from Sat., 28.10.2017 to Sun., 29.10.2017 in Munich already for the thirty-second time.