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India's digital advertisement spend may hit Rs 13000 crore by 2018: Survey

Release time:  2017-12-14 author:  ADNose browse:  390

NEW DELHI: Riding on growing demand for smartphones and falling data prices, digital advertising spend in the country is likely to rise to Rs 13,000 crore ($2 billion) by December 2018 at annual growth rate of 35 per cent, a survey said here on Monday. 


According to the Assocham-KPMG joint study, the digital ad spending is expected to witness an exponential increase from the current level of Rs 9,800 crore due to widespread availab ..